Tag Archives: Btech

The Btech Project. Post #3

The Btech project is slowly taking form. It’s becoming slightly annoying, because I’ve given up my entire life in complete devotion to achieving a fantastic mark. It’ll all be worth it in the end, I’m sure, and I have an amazing lecturer, Chantelle Arpesella, who’s guiding me through the chaos.

Anyway, I sound like I hate what I’m doing. Let me just be clear, I don’t. I live for design and creativity. And the most important part of the design process? Great references! Take a look at mine… Continue reading

The Btech Project. Post #2

Remember when I shared my proposal to Seventeen Magazine SA to design their homework diary? Well… I got the gig! (Always wanted to say that…) Click ‘read more’ below if you’re keen to find out how my Btech project is going.

Time is flying by, and I’m really feeling the pressure right now. Aside from my internship, I’m having to complete all of my Btech work and design the Seventeen homework diary. But just like the little quote stuck on my desk note board says – “The pressure is good for you.” At least that’s what I keep telling myself.

I’ve developed my campaign much further than just the Seventeen Homework Diary. My target audience is remaining teenage girls, but I’ve selection the age group 11- 15 years to create stricter target market boundaries, making design much easier.

The photograph on the top image is of my cousin (middle) and two of her friends. I gathered these girls and let them watch 3 documentary trailers, asked them questions, sparked discussion and filmed the whole thing! To say that I was overwhelmed by their responses and their knowledge and wisdom at such a young age, about topics such as gender roles and the media’s portrayal of women and girls, was astounding. They honestly blew me away. I was very proud of my cousin and thankful to each of them. Although I did sneakily bribe them with cupcakes from Charly’s Bakery.  Continue reading

The Btech Project. Post #1

I’ve recently written my thesis, entitled ‘The way women are represented in South African media and how this negatively affects the way in which they perceive themselves.’ It took ages, was a huge shlep, but it’s done and I’m proud of it.

For the next 6 months, we’re spending our time coming up with design solutions for our thesis. I’ve decided to concentrate on teenage girls, and started looking for a brand that I’d be happy to associate myself with.

Round about the same time, there was a bit of a drastic event taking place in the States – Seventeen Magazine US had pledged to stop photoshopping girls’ faces and bodies – a huge jump forward in promoting a healthy body image for young girls. You currently sign their pledge here, or the SA Seventeen magazine pledge here.

I decided that I wanted to align myself with the Seventeen Mag brand for my Btech project. I had interned at Seventeen magazine for a week when I was 16, so I was already familiar with them. I was aware that they included a homework diary in their December issue every year, and thinking back to my own obsession with homework diaries in high school (here & here) I thought that I’d take a crack at re-envisioning what a homework diary is supposed to be.

Now in order to not be one of those numerous bloggers who like to portray a fake sense of perfection to their readers, I’ll let you know what’s currently on the cards with this project.

I contacted the editor of Seventeen Mag SA about possibly doing the diary for them, and she immediately called me back saying that she’d love to see me and discuss ideas. We ended up meeting, and below is the basic proposal that I submitted to her. (I actually got hold of the editor, Janine, a stunningly fabulous, relatable and totally non-Miranda Priestly-type lady, via her Tumblr page. She blogs at It’s Janine.)

I’m basically wanting to create a sort of ‘work book’ of sorts, that gives teen girls the tools to better themselves. I’m waiting to find out tomorrow if I’ve got the ‘job’ to do the 2013 diary for Seventeen. They were worried that I don’t have enough experience when it comes to the background work of setting documents up to print, etc. However I do have quite a bit of knowledge about printers and such, a knowledgeable friend who designs Art South Africa magazine and am completely willing to learn, make mistakes and right them again.

I wanted to share this journey on my blog, because it’s going to form a major part of my life for the next few months. I’m so excited to get designing and start making a difference. 

Just on a side- note, weirdly, my favourite blogger/designer, Bri Emery – of Design Love Fest and Blogshop – posted about How to pitch your dream project. It came a few days too late, but I still loved reading it and will take the advice to heart for future endeavours.